CoEfficient Labs
CoEfficient Labs is a Santa Monica-based digital marketing agency, specializing in paid ads and acquisition for venture-backed startups.
In my role, I was responsible for creating longform content for CoEfficient Labs's YouTube and LinkedIn, with an emphasis on educational and storytelling-type videos. I utilized text effects and intuitive text colors and styles to emphasize and clearly communicate important concepts, and also added subtitles for various longform content.
Positions Held:
Video Editor Apprentice / April 2021 - September 2021
Software Used:
Adobe Premiere Pro
Adobe Media Encoder
LinkedIn EDU Lesson 3 | Choosing the right target audience
Part of the company's YouTube series, LinkedIn EDU, targeted at teaching B2B companies how to best utilize LinkedIn's Ad Platform.
LinkedIn Ads Hack | The Cold Warm Hot Method
Recap video of a Zoom webinar hosted by CoEfficient Labs. Given the presentation slides, I utilized masking and animations, text effects, and subtitles to transform static slides into an engaging and easily understandable video.
Koreos
Koreos is a UCLA-based K-pop dance team that aims to share their love for K-pop and dance through K-pop choreography videos, performances, and more.
In addition to editing Koreos's primary content, dance cover videos, I have also edited a variety of Koreos contents including promotional videos, remote content, and games and other casual videos.
Positions Held:
Producer / July 2019 - July 2020
Production Director / July 2020 - present
Software Used:
Adobe Premiere Pro
Adobe Media Encoder
Adobe Illustrator
Quarantine K-pop Random Play Dance
Collaboration with K-pop cover dance team EKHO. To highlight the competition aspect of the video I edited it in a gameplay style, utilizing pixelated graphics and fonts, gameplay-style animations and loading screens, and video game music.
aespa - Savage Dance Cover
In editing dance cover videos, I sync clips to the music, ensure natural transitions between clips, and apply color grading. For this dance cover in particular, I also filmed and edited it to imitate the production style of the original music video and performance video.
WINTER 2020 Auditions | Promotional Video
As a team that mainly produces K-pop dance covers, I wanted the promotional video to showcase past videos that would adequately represent Koreos and inspire others to want to join the team. I compiled clips and synced them to a K-pop song, and utilized text effects and animations to both complement the music and catch the viewer's attention.
NCT 127 - Favorite (Freeze Charades Game)
Collaboration with charades card game Keep Face. For this video, I wanted to create a game show kind of vibe to highlight the charades aspect of Keep Face and keep viewers engaged in the game. To accomplish this, I utilized timed text captions, graphic assets and animations, sound effects, and zooms and keyframing.