CoEfficient Labs
CoEfficient Labs is a Santa Monica-based digital marketing agency, specializing in paid ads and acquisition for venture-backed startups.
During my internship, I created shortform content for CoEfficient Labs's social media (TikTok, Instagram) with an emphasis on educational, storytelling, and trendy videos. My primary duties included adapting longform content into bitesized pieces fit for social media (i.e. appropriate length, dimensions, content), and tracking and utilizing viral trends to grow the company's TikTok channel. For most of the shortform content I produced, I was also responsible for adding graphic animations and subtitles, and sourcing copyright-free music to use in the videos.
Positions Held:
Video Editor Apprentice / April 2021 - September 2021
Software Used:
Adobe Premiere Pro
Adobe Illustrator
Adobe Media Encoder
Artlist.io
Demo Day Podcast | Q&A
Recap video of an episode in CoEfficient Labs's Demo Day series, a podcast aimed at giving advice for other aspiring venture capitalists.
Paid Acquisition Q&A #5
Part of a Q&A series targeted at educating B2B businesses.
CoEfficient Labs @ UCLA
Recap video of CoEfficient Labs's workshop with UCLA Anderson Accelerator Program.
Bootstrapped | TikTok Recap #2
Recap of the first episode of CoEfficient Labs's Bootstrapped series, centered around creating spec ad campaigns for dream companies. I pieced together clips from the full episode and utilized trending audio and subtitles to tell an engaging story of the entire campaign process.
Startup Life
Inspired by a viral trend on TikTok at the time. I compiled suitable clips and synced them to the trending audio to highlight the team culture and an everyday life at CoEfficient Labs.
Meet the Content Team
Inspired by a viral trend on TikTok at the time. I synced clips to the trending audio and utilized freeze frames and casual videos / captions to showcase a more casual, relatable image that TikTok viewers tend to enjoy.